Dr. Lyu is an Assistant Professor in the TSET Health Promotion Research Center and the Department of Family and Preventive Medicine. Trained as a communication scientist, she uses qualitative, quantitative, and mixed methods to address topics at the intersection of health communication and tobacco control. Dr. Lyu's current research focuses on: 1) social media interventions for e-cigarette cessation among adolescents and young adults; 2) culturally tailored smoking cessation interventions for vulnerable populations, such as cancer patients and immigrant smokers; and 3) marketing and health communication regarding novel nicotine products, including as e-cigarettes, oral nicotine products, etc.
Dr. Lyu values social support, especially from peers, and emphasizes cultural appropriateness in intervention design. She developed the first social media-based peer mentoring program for e-cigarette cessation among young populations. This program has the potential to integrate into tobacco cessation interventions for diverse groups and other health behavior change interventions, addressing the common challenge of reduced engagement over time in social media interventions, and further enhancing their efficacy.
Prior to joining the HPRC, Dr. Lyu completed her postdoctoral fellowship with Drs. Pamela Ling, Janice Tsoh, and Wendy Max at the Center for Tobacco Control Research and Education at the University of California, San Francisco. She also held assistant professorships in Communication at universities in Hong Kong and Macau.
Academic Section(s):
Family and Preventive Medicine
Education:
Degree-Granting Institutions
- PhD, Communication, The Chinese University of Hong Kong, Hong Kong
- BA, Radio and Television Journalism, Fudan University, Shanghai, China
Postgraduate Training
- Postdoctoral Fellow, Tobacco Research, Center for Tobacco Control Research and Education, University of California, San Francisco, California, United States
Funding:
7/1/2024 - 6/30/2027
Principal Investigator
New Investigator Award
California Tobacco-Related Disease Research Program (T34KT8021)
Peer Mentored Social Media-Based Vaping Cessation Intervention for Adolescents and Young Adults
Additional Information: Declined for accepting faculty position outside California
Total amount: $810,000
12/1/2021 - 11/30/2022
Principal Investigator
NIH NCI NRSA Individual Postdoctoral Fellowship Grant (F32CA265059)
Developing a peer mentoring system for social media adolescent vaping cessation interventions: A feasibility and acceptability study
Funded with a perfect review score (impact score: 10, percentile: 1)
Total amount: $81,409
9/1/2017 - 8/31/2018
Principal Investigator
Competitive Research Funding Schemes (UGC/FDS14/H21/17)
University Grants Committee, the Government of Hong Kong
The effectiveness of crisis communication strategies on the public’s reaction: The moderating role of media crisis framing and an organization’s prior reputation
Additional Information: Declined for relocating to the US
Total amount: 253,100 HKD (approximately $32,411)
Select Publications:
*denotes student/mentee author
Lyu JC, Meacham M, Nguyen N, Ramo DE, Ling PM. Factors associated with abstinence among young adult smokers enrolled in a real-world social media smoking cessation intervention. Nicotine & Tobacco Research. 2024 Feb 15;26(Supplement_1):S27–S35. https://doi.org/10.1093/ntr/ntad170
Lyu JC, Sung HY, Yao T, Jiang N, Quah ACK, Meng G, Jiang Y, Fong GT, Max W. Cigarette gifting among non-smokers in China: Findings from the International Tobacco Control China Survey. Nicotine & Tobacco Research. 2023 Apr 6;25(5):928-936. https://doi.org/10.1093/ntr/ntac294
Lyu JC, Olson SS, Ramo DE, Ling PM. Delivering vaping cessation interventions to adolescents and young adults on Instagram: protocol for a randomized controlled trial. BMC Public Health. 2022 Dec 10;22(1):2311. doi: 10.1186/s12889-022-14606-7
Lyu JC, Afolabi A*, White JS, Ling PM. Perceptions and Aspirations Toward Peer Mentoring in Social Media-Based Electronic Cigarette Cessation Interventions for Adolescents and Young Adults: Focus Group Study. JMIR Formative Research. 2022 Dec 1;6(12):e42538. doi: 10.2196/42538
Lyu JC, Huang P, Jiang N, Ling PM. A systematic review of e-cigarette marketing communication: Messages, communication channels, and strategies. International Journal of Environmental Research and Public Health. 2022; 19(15):9263. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9367763/
Nguyen N, Neilands TB, Lisha NE, Lyu JC, Olson SS, Ling PM. Longitudinal Associations Between Use of Tobacco and Cannabis Among People Who Smoke Cigarettes in Real-world Smoking Cessation Treatment. Journal of Addiction Medicine. 2022 Jul-Aug 01;16(4):413-419. doi: 10.1097/ADM.0000000000000920
Jiang N, Rogers ES, Cupertino P, Zhao X, Cartujano-Barrera F, Lyu JC, Hu L, Sherman SE. Development of a WeChat-based mobile messaging smoking cessation program for Chinese immigrant smokers. JMIR Formative Research. 2022;6(6):e36091. https://formative.jmir.org/2022/6/e36091. DOI: 10.2196/36091
Lee A*, Chang AA*, Lyu JC, Ling PM, Hsia SL. Characterizing Participant Perceptions about Smoking-Cessation Pharmacotherapy and E-Cigarettes from Facebook Smoking-Cessation Support Groups. International Journal of Environmental Research and Public Health. 2022 Jun 14;19(12):7314. doi: 10.3390/ijerph19127314
Lyu JC, Sung HY, Yao T, Quah ACK, Jiang Y, Fong GT, Max W. Receiving and giving electronic cigarettes as gifts in China: Findings from International Tobacco Control China Survey. Preventive Medicine Report. 2022 Mar 15;27:101763. doi: 10.1016/j.pmedr.2022.101763
Lyu JC, Huang P, Ling PM. Electronic cigarette related topics with conflicting arguments in Chinese newspapers. Tobacco Induced Diseases. 2022;20(March):25. doi:10.18332/tid/145929.
Lyu JC, Wang D, Mao Z, Ling PM. Evolution of media frames about e-cigarettes from 2004 to 2019: a content analysis of newspapers in China. Health Education Research. 2022 Jan 22;36(4):456-466. doi: 10.1093/her/cyab019
Lyu JC, Luli GK, Ling PM. Vaping discussion in the COVID-19 pandemic: An observational study using Twitter data. PLoS ONE. 2021 Dec 8;16(12):e0260290. doi: 10.1371/journal.pone.0260290
Lyu JC, Han EL, Luli GK. COVID-19 Vaccine-Related Discussion on Twitter: Topic Modeling and Sentiment Analysis. Journal of Medical Internet Research. 2021 Jun 29;23(6):e24435. doi: 10.2196/24435
Lyu JC, Luli GK. Understanding the Public Discussion About the Centers for Disease Control and Prevention During the COVID-19 Pandemic Using Twitter Data: Text Mining Analysis Study. Journal of Medical Internet Research. 2021 Feb 9;23(2):e25108. doi: 10.2196/25108
Lyu JC, Wang D, Huang P, Ling PM. News media coverage of e-cigarettes: An analysis of themes in Chinese newspapers. International Journal of Communication. 2021;15(22):2827–2848.
Wang D, Lyu JC (contributed equally with the first author), Zhao X. Public Opinion About E-Cigarettes on Chinese Social Media: A Combined Study of Text Mining Analysis and Correspondence Analysis. Journal of Medical Internet Research. 2020 Oct 14;22(10):e19804. doi: 10.2196/19804